TVC
RUN YOUR OWN RACE
The Internet is More Fun with Ooredoo
Brief Recap
Show how customers can enrich their digital lives through the network
Opportunity
Appeal to global markets with Messi and region-specific influencers as they immerse into a viral world, sharing joy.
Key Proposition:
Experience more this Ramadan with Ooredoo
Role
Led concept ideation, script development, and narrative direction. Chosen to represent Qatar in regional meeting of creatives from McCann WorldGroup.
Brief Recap
Increase participation to reach 20,000 runners for the Doha Marathon by Ooredoo 2026
Opportunity
Expand the marathon’s appeal beyond elite runners by celebrating individual motivation, progress, and community at every level.
Key Proposition:
Run Your Own Race
Role
Led concept ideation, script development, and narrative direction in collaboration with the creative studio.
Brief Recap
Showcase values of Ramadan and meaningful connections through Ooredoo network
Opportunity
Through doodles, show how innocent gestures can spread positivity and encouragement. Foster moments of connection and collective impact.
Key Proposition:
Experience more this Ramadan with Ooredoo
Role
Led concept ideation, script development, and narrative direction in collaboration with the creative studio.
Experience More this Ramadan
HOW FAR CAN YOU GO?
Brief Recap
Strengthen positioning as future-forward brand and benchmark for global innovation
Opportunity
Showcase a culture rooted in innovation, creating deeper connections, and conscious of sustainable impact
Key Proposition:
How far can you go?
Role
Led concept ideation, script development, and narrative direction in collaboration with the creative studio.